{"id":317,"date":"2025-07-21T13:28:50","date_gmt":"2025-07-21T11:28:50","guid":{"rendered":"https:\/\/rufdesign.ch\/?page_id=317"},"modified":"2026-03-09T10:39:30","modified_gmt":"2026-03-09T09:39:30","slug":"history","status":"publish","type":"page","link":"https:\/\/rufdesign.ch\/en\/ueber-uns\/historie\/","title":{"rendered":"History"},"content":{"rendered":"<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-22i311-600e66dd346f7767fd6fa835a845fa90\">\n.avia-section.av-22i311-600e66dd346f7767fd6fa835a845fa90{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/AdobeStock_267830347-scaled.jpeg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-22i311-600e66dd346f7767fd6fa835a845fa90 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-custom av-height-custom  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_px='500'><div class='container av-section-cont-open' style='height:500px'><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-317'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1y8wd9-5bb08d0cecb1e8892bf6b1e17171be80\">\n.avia-section.av-1y8wd9-5bb08d0cecb1e8892bf6b1e17171be80{\nbackground-color:#95947b;\nbackground-image:unset;\nmargin-top:-80px;\nmargin-bottom:-60px;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-1y8wd9-5bb08d0cecb1e8892bf6b1e17171be80 main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-minimum-height av-minimum-height-20 av-height-percent  container_wrap fullsize'   data-av_minimum_height_pc='20' data-av_min_height_opt='percent'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-317'><div class='entry-content-wrapper clearfix'>\n<div  id=\"specialtitel\"  class='flex_column av-1ou2u5-ea7cb3a5bcb04f5a813b2a5572a8081d av_two_third  avia-builder-el-2  avia-builder-el-no-sibling  first flex_column_div'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mdd55uxn-468e74df39d71ad59b5bcc1bd210e835\">\n#top .av-special-heading.av-mdd55uxn-468e74df39d71ad59b5bcc1bd210e835{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-mdd55uxn-468e74df39d71ad59b5bcc1bd210e835 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mdd55uxn-468e74df39d71ad59b5bcc1bd210e835 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mdd55uxn-468e74df39d71ad59b5bcc1bd210e835 av-special-heading-h1 custom-color-heading  avia-builder-el-3  el_before_av_textblock  avia-builder-el-first'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >History<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mdd5a1nu-8db870dfd62dfc41672d840ac0e0c009\">\n#top .av_textblock_section.av-mdd5a1nu-8db870dfd62dfc41672d840ac0e0c009 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-mdd5a1nu-8db870dfd62dfc41672d840ac0e0c009'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p data-start=\"148\" data-end=\"344\">We stand for experience - and for a story with attitude.<br data-start=\"182\" data-end=\"185\" \/>This overview shows the development of Ruf Design AG from its beginnings to the present day.<br data-start=\"268\" data-end=\"271\" data-is-only-node=\"\" \/>If you have any questions or require further information, please do not hesitate to contact us.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-5o1x9-e15756250e8c8a923fb837fec79f0cef main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  avia-bg-style-parallax av-minimum-height av-minimum-height-custom av-height-custom  container_wrap fullsize'   data-av_minimum_height_px='97'><div class='container av-section-cont-open' style='height:97px'><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-317'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-1dg19h-59ac504a5c69f323fd7c8b3f0f9443b7 main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-317'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-17kklx-2ba2a84d79bba09441e6f80e5ec187d5 av_one_full  avia-builder-el-7  avia-builder-el-no-sibling  first flex_column_div'     ><div  id=\"avia-timeline-1\"  class='avia-timeline-container av-mdd5gsb0-75ee90a2dc95cb92d2b6f57a6827a438 av-slideshow-ui  avia-builder-el-8  avia-builder-el-no-sibling' ><ul class='avia-timeline avia-timeline-vertical av-milestone-placement-alternate avia-timeline-boxshadow avia_animate_when_almost_visible avia-timeline-animate'>\n<li  class='av-milestone av-mdd5etfe-5f23d5c512706068777f2d537610ab07 av-animated-generic fade-in av-milestone-valign-baseline av-milestone-odd'><h2 class='av-milestone-date' id='milestone-1961' ><strong>1961<span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue864' data-av_iconfont='entypo-fontello' ><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\" aria-label=\"Milestone: The beginning of kitchen design\"><h4 class='av-milestone-title'>The beginning of kitchen design<\/h4><\/header><div class='av-milestone-content'><p>Josef Ruf began his career in kitchen design. With his technical flair and creative flair, he shaped the development of the Swiss kitchen industry for decades - laying the foundations for Ruf Design.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-350\" src=\"http:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/75831-023sw.jpg\" alt=\"\" width=\"1000\" height=\"589\" title=\"\" srcset=\"https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/75831-023sw.jpg 1000w, https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/75831-023sw-300x177.jpg 300w, https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/75831-023sw-768x452.jpg 768w, https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/75831-023sw-18x12.jpg 18w, https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/75831-023sw-705x415.jpg 705w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-mdd5etfe-1-5c339c7ea28bb546bb01439adc6adaf8 av-animated-generic fade-in av-milestone-valign-baseline av-milestone-even'><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\" aria-label=\"Milestone: Foundation of Ruf Design AG\"><h4 class='av-milestone-title'>Foundation of Ruf Design AG<\/h4><\/header><div class='av-milestone-content'><p data-start=\"437\" data-end=\"657\">Together with his daughter Monika, Josef Ruf founds Ruf Design AG. The vision: functional, aesthetic and personalised design from a single source for kitchens, bathrooms and interiors.<\/p>\n<p data-start=\"437\" data-end=\"657\"><img decoding=\"async\" class=\"alignnone wp-image-1104 size-full\" src=\"https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/09\/ruf_design_72ppi.jpg\" alt=\"\" width=\"850\" height=\"668\" title=\"\" srcset=\"https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/09\/ruf_design_72ppi.jpg 850w, https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/09\/ruf_design_72ppi-300x236.jpg 300w, https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/09\/ruf_design_72ppi-768x604.jpg 768w, https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/09\/ruf_design_72ppi-15x12.jpg 15w, https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/09\/ruf_design_72ppi-705x554.jpg 705w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-svg_entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='suitcase' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewbox=\"0 0 32 32\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\">\n<title id='av-svg-title-1'>Suitcase<\/title>\n<desc id='av-svg-desc-1'>Suitcase<\/desc>\n<path d=\"M28.8 6.4q1.344 0 2.272 0.96t0.928 2.24v17.6q0 1.344-0.928 2.272t-2.272 0.928h-1.6v-24h1.6zM0 9.6q0-1.28 0.96-2.24t2.24-0.96h1.6v24h-1.6q-1.28 0-2.24-0.928t-0.96-2.272v-17.6zM21.44 3.072v3.328h3.52v24h-17.92v-24h3.52v-3.328q3.136-1.472 5.44-1.472t5.44 1.472zM19.52 6.4v-2.112q-1.664-0.768-3.52-0.768-1.728 0-3.52 0.768v2.112h7.040z\"><\/path>\n<\/svg><\/i><\/span><\/span><\/div><h2 class='av-milestone-date' id='milestone-1991' ><strong>1991 <span class='av-milestone-indicator'><\/span><\/strong><\/h2><\/li>\n<li  class='av-milestone av-mdd5etfe-1-1-066e68ad850837f8b48d7a75bf03fbac av-animated-generic fade-in av-milestone-valign-baseline av-milestone-odd'><h2 class='av-milestone-date' id='milestone-2000er' ><strong>2000s<span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-svg_entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='globe' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"31\" height=\"32\" viewbox=\"0 0 31 32\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-2' aria-describedby='av-svg-desc-2' role=\"graphics-symbol\">\n<title id='av-svg-title-2'>Globe<\/title>\n<desc id='av-svg-desc-2'>Globe<\/desc>\n<path d=\"M15.36 0.64q6.4 0 10.88 4.512t4.48 10.848q0 6.4-4.48 10.88t-10.88 4.48q-6.336 0-10.848-4.48t-4.512-10.88q0-6.336 4.512-10.848t10.848-4.512zM28.48 16q0-4.224-2.496-7.648t-6.464-4.768q-0.576 0.768-0.512 1.024 0.128 1.216 0.576 1.632t0.96 0.224l1.024-0.384t0.64-0.064q0.704 0.768 0 1.504t-1.44 1.792-0.032 2.464q1.088 2.048 3.072 2.048 0.896 0.064 1.376 1.152t0.544 2.112q0.32 2.56-0.448 4.48-0.704 1.408 0.448 2.432 2.752-3.584 2.752-8zM13.568 3.072q-3.584 0.448-6.368 2.688t-4.064 5.568q0.192 0 0.704 0.064t0.896 0.096 0.832 0.128 0.768 0.256 0.384 0.416q0.128 0.384-0.448 1.44t-0.576 1.952q0 0.96 1.216 1.792t1.216 1.472q0 0.896 0.256 2.176t0.256 1.408q0 0.384 1.152 1.728t1.664 1.344q0.32 0 0.352-0.704t-0.064-1.728-0.096-1.28q0-1.024 0.448-2.368 0.384-1.344 1.888-2.24t1.76-1.472q0.512-1.088 0.288-1.952t-0.544-1.376-1.088-0.896-1.312-0.544-1.184-0.288-0.704-0.128q-0.512-0.192-1.344-0.224t-1.152 0.096-0.864-0.352-0.544-0.928q0-0.32 0.48-0.864t1.12-1.184 0.896-0.96q0.256-0.448 0.544-0.672t0.704-0.512 0.864-0.672q0.128-0.128 0.8-0.544t0.864-0.736zM11.264 28.48q2.112 0.64 4.096 0.64 4.096 0 7.232-2.176-0.832-1.408-3.776-1.088-0.768 0.064-2.080 0.544t-1.504 0.544q-2.368 0.512-2.432 0.512-0.384 0.064-0.832 0.448t-0.704 0.576z\"><\/path>\n<\/svg><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\" aria-label=\"Milestone: Establishment in the region\"><h4 class='av-milestone-title'>Establishment in the region<\/h4><\/header><div class='av-milestone-content'><p data-start=\"437\" data-end=\"657\">Ruf Design AG becomes an established name in the St. Gallen area. Private clients, architects and property developers rely on the combination of experience, style and precision craftsmanship.<\/p>\n<p data-start=\"437\" data-end=\"657\"><img decoding=\"async\" class=\"alignnone wp-image-353 size-large\" src=\"http:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/AdobeStock_322960148-1030x466.jpeg\" alt=\"\" width=\"1030\" height=\"466\" title=\"\" srcset=\"https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/AdobeStock_322960148-1030x466.jpeg 1030w, https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/AdobeStock_322960148-300x136.jpeg 300w, https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/AdobeStock_322960148-768x347.jpeg 768w, https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/AdobeStock_322960148-1536x695.jpeg 1536w, https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/AdobeStock_322960148-2048x927.jpeg 2048w, https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/AdobeStock_322960148-18x8.jpeg 18w, https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/AdobeStock_322960148-1500x679.jpeg 1500w, https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/AdobeStock_322960148-705x319.jpeg 705w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-mdd5etfe-1-1-1-8975f56cab0cf2275094aea1df12eaba av-animated-generic fade-in av-milestone-valign-baseline av-milestone-even'><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\" aria-label=\"Milestone: Second generation design\"><h4 class='av-milestone-title'>Second generation design<\/h4><\/header><div class='av-milestone-content'><p data-start=\"437\" data-end=\"657\">Monika Ruf manages the company with vision and personal commitment. Supported by an experienced team, Ruf Design remains true to its claim: design with quality, clarity and substance.<\/p>\n<p data-start=\"437\" data-end=\"657\"><img decoding=\"async\" class=\"alignnone size-full wp-image-324\" src=\"http:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/rufdesign-portraits-ilonazuest-001-copy-20250609-084416.jpg\" alt=\"\" width=\"1000\" height=\"667\" title=\"\" srcset=\"https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/rufdesign-portraits-ilonazuest-001-copy-20250609-084416.jpg 1000w, https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/rufdesign-portraits-ilonazuest-001-copy-20250609-084416-300x200.jpg 300w, https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/rufdesign-portraits-ilonazuest-001-copy-20250609-084416-768x512.jpg 768w, https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/rufdesign-portraits-ilonazuest-001-copy-20250609-084416-18x12.jpg 18w, https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/rufdesign-portraits-ilonazuest-001-copy-20250609-084416-705x470.jpg 705w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue80b' data-av_iconfont='entypo-fontello' ><\/i><\/span><\/span><\/div><h2 class='av-milestone-date' id='milestone-2006' ><strong>2006<span class='av-milestone-indicator'><\/span><\/strong><\/h2><\/li>\n<li  class='av-milestone av-mdd5etfe-1-1-2-ad32b5a1f9da8920e951765a32a1d1fb av-animated-generic fade-in av-milestone-valign-baseline av-milestone-odd'><h2 class='av-milestone-date' id='milestone-2016' ><strong>2016<span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-svg_entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='compass' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"31\" height=\"32\" viewbox=\"0 0 31 32\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-3' aria-describedby='av-svg-desc-3' role=\"graphics-symbol\">\n<title id='av-svg-title-3'>Compass<\/title>\n<desc id='av-svg-desc-3'>Compass<\/desc>\n<path d=\"M15.168 0.64q6.336-0.064 10.88 4.352t4.672 10.752q0.064 6.4-4.352 10.944t-10.816 4.672q-6.336 0.064-10.912-4.384t-4.64-10.784q-0.128-6.4 4.32-10.944t10.848-4.608zM15.552 28.096q4.992-0.064 8.512-3.648t3.456-8.64-3.68-8.544-8.608-3.424q-5.056 0.064-8.544 3.648t-3.424 8.64 3.648 8.544 8.64 3.424zM8.064 23.168q0.128-0.832 0.384-2.112t1.312-4.096 2.464-4.224 4-2.432 4.512-1.344l1.92-0.32q-0.128 0.832-0.384 2.112t-1.312 4.096-2.464 4.224q-1.344 1.344-3.968 2.368t-4.544 1.344zM13.824 14.336q-0.704 0.64-0.704 1.536t0.704 1.6q0.64 0.704 1.568 0.704t1.568-0.704q1.664-1.664 2.816-5.952-4.352 1.152-5.952 2.816z\"><\/path>\n<\/svg><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\" aria-label=\"Milestone: Relocation to Lake Constance\"><h4 class='av-milestone-title'>Move to Lake Constance<\/h4><\/header><div class='av-milestone-content'><p data-start=\"437\" data-end=\"657\">In 2017, Ruf Design relocated from St. Gallen to Horn on Lake Constance. The move brought the company closer to the water and into an inspiring environment that has characterised everyday life and work ever since.<\/p>\n<p data-start=\"437\" data-end=\"657\"><img decoding=\"async\" class=\"alignnone wp-image-355 size-large\" src=\"http:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/RufDesign_Showkueche_IlonaZuest_034-1030x687.jpg\" alt=\"\" width=\"1030\" height=\"687\" title=\"\" srcset=\"https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/RufDesign_Showkueche_IlonaZuest_034-1030x687.jpg 1030w, https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/RufDesign_Showkueche_IlonaZuest_034-300x200.jpg 300w, https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/RufDesign_Showkueche_IlonaZuest_034-768x512.jpg 768w, https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/RufDesign_Showkueche_IlonaZuest_034-1536x1024.jpg 1536w, https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/RufDesign_Showkueche_IlonaZuest_034-18x12.jpg 18w, https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/RufDesign_Showkueche_IlonaZuest_034-1500x1000.jpg 1500w, https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/RufDesign_Showkueche_IlonaZuest_034-705x470.jpg 705w, https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/RufDesign_Showkueche_IlonaZuest_034.jpg 1600w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-mdd5etfe-1-1-2-1-6cf953c69785be3d1181c0194518f060 av-animated-generic fade-in av-milestone-valign-baseline av-milestone-even'><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\" aria-label=\"Milestone: New generation, new perspective\"><h4 class='av-milestone-title'>New generation, new perspective<\/h4><\/header><div class='av-milestone-content'><p data-start=\"437\" data-end=\"657\">Severin Hummer is the third generation to take on responsibility. As the son of Monika Ruf, he combines family tradition with fresh ideas and leads Ruf Design into a future-orientated development.<\/p>\n<p data-start=\"437\" data-end=\"657\"><img decoding=\"async\" class=\"alignnone wp-image-330 size-full\" src=\"https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/rufdesign-portraits-ilonazuest-004.jpg\" alt=\"\" width=\"1000\" height=\"667\" title=\"\" srcset=\"https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/rufdesign-portraits-ilonazuest-004.jpg 1000w, https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/rufdesign-portraits-ilonazuest-004-300x200.jpg 300w, https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/rufdesign-portraits-ilonazuest-004-768x512.jpg 768w, https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/rufdesign-portraits-ilonazuest-004-18x12.jpg 18w, https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/rufdesign-portraits-ilonazuest-004-705x470.jpg 705w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-svg_entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='compass' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"31\" height=\"32\" viewbox=\"0 0 31 32\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-4' aria-describedby='av-svg-desc-4' role=\"graphics-symbol\">\n<title id='av-svg-title-4'>Compass<\/title>\n<desc id='av-svg-desc-4'>Compass<\/desc>\n<path d=\"M15.168 0.64q6.336-0.064 10.88 4.352t4.672 10.752q0.064 6.4-4.352 10.944t-10.816 4.672q-6.336 0.064-10.912-4.384t-4.64-10.784q-0.128-6.4 4.32-10.944t10.848-4.608zM15.552 28.096q4.992-0.064 8.512-3.648t3.456-8.64-3.68-8.544-8.608-3.424q-5.056 0.064-8.544 3.648t-3.424 8.64 3.648 8.544 8.64 3.424zM8.064 23.168q0.128-0.832 0.384-2.112t1.312-4.096 2.464-4.224 4-2.432 4.512-1.344l1.92-0.32q-0.128 0.832-0.384 2.112t-1.312 4.096-2.464 4.224q-1.344 1.344-3.968 2.368t-4.544 1.344zM13.824 14.336q-0.704 0.64-0.704 1.536t0.704 1.6q0.64 0.704 1.568 0.704t1.568-0.704q1.664-1.664 2.816-5.952-4.352 1.152-5.952 2.816z\"><\/path>\n<\/svg><\/i><\/span><\/span><\/div><h2 class='av-milestone-date' id='milestone-2025' ><strong>2025<span class='av-milestone-indicator'><\/span><\/strong><\/h2><\/li>\n<\/ul><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8zpsl-4528e6f6abf72c183417f0f8577290c4\">\n.avia-section.av-8zpsl-4528e6f6abf72c183417f0f8577290c4{\nposition:relative;\n}\n.avia-section.av-8zpsl-4528e6f6abf72c183417f0f8577290c4 .avia-divider-svg-bottom svg{\nheight:65px;\nwidth:calc(100% + 1.3px);\nfill:#959478;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-8zpsl-4528e6f6abf72c183417f0f8577290c4 main_color avia-section-default avia-no-border-styling  avia-builder-el-9  el_after_av_section  avia-builder-el-last  avia-bg-style-parallax av-minimum-height av-minimum-height-custom av-height-custom  container_wrap fullsize'   data-av_minimum_height_px='97'><div class='avia-divider-svg avia-divider-svg-pyramids avia-divider-svg-bottom avia-to-front avia-svg-original'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path d=\"M761.9,44.1L643.1,27.2L333.8,98L0,3.8V0l1000,0v3.9\"\/>\n<\/svg><\/div><div class='container av-section-cont-open' style='height:97px'><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-317'><div class='entry-content-wrapper clearfix'>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":22,"menu_order":2200,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-317","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/rufdesign.ch\/en\/wp-json\/wp\/v2\/pages\/317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rufdesign.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rufdesign.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rufdesign.ch\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/rufdesign.ch\/en\/wp-json\/wp\/v2\/comments?post=317"}],"version-history":[{"count":0,"href":"https:\/\/rufdesign.ch\/en\/wp-json\/wp\/v2\/pages\/317\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/rufdesign.ch\/en\/wp-json\/wp\/v2\/pages\/22"}],"wp:attachment":[{"href":"https:\/\/rufdesign.ch\/en\/wp-json\/wp\/v2\/media?parent=317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}