{"id":33,"date":"2025-06-24T00:03:00","date_gmt":"2025-06-23T22:03:00","guid":{"rendered":"https:\/\/rufdesign.ch\/?page_id=33"},"modified":"2025-07-21T22:18:34","modified_gmt":"2025-07-21T20:18:34","slug":"insights","status":"publish","type":"page","link":"https:\/\/rufdesign.ch\/en\/insights\/","title":{"rendered":"Insights"},"content":{"rendered":"<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4csbd-0a8be560d888818fea91566a821c26ff\">\n.avia-section.av-4csbd-0a8be560d888818fea91566a821c26ff{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/AdobeStock_258357963.jpeg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\nposition:relative;\n}\n.avia-section.av-4csbd-0a8be560d888818fea91566a821c26ff .avia-divider-svg-bottom svg{\nheight:97px;\nwidth:calc(100% + 1.3px);\nfill:#959478;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-4csbd-0a8be560d888818fea91566a821c26ff main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-50 av-height-50  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='avia-divider-svg avia-divider-svg-pyramids avia-divider-svg-bottom avia-flipped-svg avia-to-front avia-svg-original'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path d=\"M761.9,44.1L643.1,27.2L333.8,98L0,3.8V0l1000,0v3.9\"\/>\n<\/svg><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-33'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3wpdp-4d29212459fa0d97c0b5fa61616749a4\">\n.avia-section.av-3wpdp-4d29212459fa0d97c0b5fa61616749a4{\nbackground-color:#95947b;\nbackground-image:unset;\nmargin-top:-80px;\nmargin-bottom:-60px;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-3wpdp-4d29212459fa0d97c0b5fa61616749a4 main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-minimum-height av-minimum-height-20 av-height-percent  container_wrap fullsize'   data-av_minimum_height_pc='20' data-av_min_height_opt='percent'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-33'><div class='entry-content-wrapper clearfix'>\n<div  id=\"specialtitel\"  class='flex_column av-38ddl-470d883ca72d88bc77863e593a042588 av_two_third  avia-builder-el-2  avia-builder-el-no-sibling  first flex_column_div'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mddj5sc8-3d14887aafee557d687123cb8acd7555\">\n#top .av-special-heading.av-mddj5sc8-3d14887aafee557d687123cb8acd7555{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-mddj5sc8-3d14887aafee557d687123cb8acd7555 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mddj5sc8-3d14887aafee557d687123cb8acd7555 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mddj5sc8-3d14887aafee557d687123cb8acd7555 av-special-heading-h1 custom-color-heading  avia-builder-el-3  el_before_av_textblock  avia-builder-el-first'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Insights<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2lzl9-b0ec0407d1e31ece814f3e82363de0ad\">\n#top .av_textblock_section.av-2lzl9-b0ec0407d1e31ece814f3e82363de0ad .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-2lzl9-b0ec0407d1e31ece814f3e82363de0ad'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p data-start=\"148\" data-end=\"344\">We stand for attitude - even beyond projects.<br data-start=\"188\" data-end=\"191\" \/>This collection shows what moves us: thoughts, developments and design ideas.<br data-start=\"282\" data-end=\"285\" data-is-only-node=\"\" \/>Please do not hesitate to contact us if you have any questions or would like to talk to us personally.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6r2x-1bae949fd3d4240547951d4c876c00a9\">\n.avia-section.av-6r2x-1bae949fd3d4240547951d4c876c00a9{\nposition:relative;\n}\n.avia-section.av-6r2x-1bae949fd3d4240547951d4c876c00a9 .avia-divider-svg-top svg{\nheight:97px;\nwidth:calc(100% + 1.3px);\nfill:#959478;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-6r2x-1bae949fd3d4240547951d4c876c00a9 main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  avia-bg-style-parallax av-minimum-height av-minimum-height-custom av-height-custom  container_wrap fullsize'   data-av_minimum_height_px='97'><div class='avia-divider-svg avia-divider-svg-pyramids avia-divider-svg-top avia-svg-negative'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path d=\"M761.9,40.6L643.1,24L333.9,93.8L0.1,1H0v99h1000V1\"\/>\n<\/svg><\/div><div class='container av-section-cont-open' style='height:97px'><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-33'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-19lm5-15f22fa30951696eadbadd0044f52dc0 main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-33'><div class='entry-content-wrapper clearfix'>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-grid-active avia-content-slider1 avia-content-slider-even  avia-builder-el-7  avia-builder-el-no-sibling  av-slideshow-ui av-control-default   av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-462 slide-entry-overview slide-loop-1 slide-parity-odd  av_one_half first real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/rufdesign.ch\/en\/wie-raeume-wirkung-entfalten-und-was-wir-dabei-bewusst-weglassen\/' data-rel='slide-1' class='slide-image' title='How rooms have an impact - and what we deliberately leave out'><img decoding=\"async\" width=\"710\" height=\"375\" src=\"https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/AdobeStock_515515800-710x375.jpeg\" class=\"attachment-magazine size-magazine wp-post-image\" alt=\"\" title=\"\"><\/a><div class=\"slide-content\"><header class=\"entry-content-header\" aria-label=\"Slide: How rooms have an impact - and what we deliberately leave out\"><h3 class='slide-entry-title entry-title'  itemprop=\"headline\" ><a href='https:\/\/rufdesign.ch\/en\/wie-raeume-wirkung-entfalten-und-was-wir-dabei-bewusst-weglassen\/' title='How rooms have an impact - and what we deliberately leave out'>How rooms have an impact - and what we deliberately leave out<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-07-21T22:27:53+02:00\" >21 July 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Good rooms do not impress through exaggeration, but through clarity. Through lines, materials and light - and the courage to do without the superfluous.<div class=\"read-more-link\"><a href=\"https:\/\/rufdesign.ch\/en\/wie-raeume-wirkung-entfalten-und-was-wir-dabei-bewusst-weglassen\/\" class=\"more-link\">Read more<span class='more-link-arrow avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='right-open-big' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewbox=\"0 0 15 32\" preserveaspectratio=\"xMidYMid meet\" role=\"graphics-symbol\" aria-hidden=\"true\">\n<path d=\"M0.416 27.84l11.456-11.84-11.456-11.904q-0.832-0.832 0-1.536 0.832-0.832 1.536 0l12.544 12.608q0.768 0.832 0 1.6l-12.544 12.608q-0.704 0.832-1.536 0-0.832-0.704 0-1.536z\"><\/path>\n<\/svg><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/AdobeStock_515515800-scaled.jpeg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2560<\/span>\n\t\t\t\t\t\t<span itemprop='width'>5120<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Shane Buchs<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/logo-ruf-design-ag.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Shane Buchs<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2025-06-24T00:03:00+02:00\" >2025-07-21 22:27:53<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-07-21 22:46:45<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>How rooms have an impact - and what we deliberately leave out<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-438 slide-entry-overview slide-loop-2 slide-parity-even  post-entry-last  av_one_half  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/rufdesign.ch\/en\/gutes-design-ist-kein-zufall-sondern-bewusste-entscheidung\/' data-rel='slide-1' class='slide-image' title='Good design is not a coincidence, but a conscious decision'><img decoding=\"async\" width=\"710\" height=\"375\" src=\"https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/AdobeStock_373510690-710x375.jpeg\" class=\"attachment-magazine size-magazine wp-post-image\" alt=\"\" title=\"\"><\/a><div class=\"slide-content\"><header class=\"entry-content-header\" aria-label=\"Slide: Good design is not a coincidence, but a conscious decision\"><h3 class='slide-entry-title entry-title'  itemprop=\"headline\" ><a href='https:\/\/rufdesign.ch\/en\/gutes-design-ist-kein-zufall-sondern-bewusste-entscheidung\/' title='Good design is not a coincidence, but a conscious decision'>Good design is not a coincidence, but a conscious decision<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-07-21T21:45:48+02:00\" >21 July 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >You don't recognise good design immediately - but in everyday life. When rooms work, feel good and remain harmonious for years to come.<div class=\"read-more-link\"><a href=\"https:\/\/rufdesign.ch\/en\/gutes-design-ist-kein-zufall-sondern-bewusste-entscheidung\/\" class=\"more-link\">Read more<span class='more-link-arrow avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='right-open-big' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewbox=\"0 0 15 32\" preserveaspectratio=\"xMidYMid meet\" role=\"graphics-symbol\" aria-hidden=\"true\">\n<path d=\"M0.416 27.84l11.456-11.84-11.456-11.904q-0.832-0.832 0-1.536 0.832-0.832 1.536 0l12.544 12.608q0.768 0.832 0 1.6l-12.544 12.608q-0.704 0.832-1.536 0-0.832-0.704 0-1.536z\"><\/path>\n<\/svg><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/AdobeStock_373510690.jpeg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2534<\/span>\n\t\t\t\t\t\t<span itemprop='width'>4500<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Shane Buchs<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/rufdesign.ch\/wp-content\/uploads\/2025\/07\/logo-ruf-design-ag.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Shane Buchs<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2025-06-24T00:03:00+02:00\" >2025-07-21 21:45:48<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-07-21 22:47:13<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Good design is not a coincidence, but a conscious decision<\/span><\/span><\/span><\/article><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zc3d-f88e3d4b797c05f2108fd21cecc3c82c\">\n.avia-section.av-zc3d-f88e3d4b797c05f2108fd21cecc3c82c{\nposition:relative;\n}\n.avia-section.av-zc3d-f88e3d4b797c05f2108fd21cecc3c82c .avia-divider-svg-bottom svg{\nheight:97px;\nwidth:calc(100% + 1.3px);\nfill:#959478;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-zc3d-f88e3d4b797c05f2108fd21cecc3c82c main_color avia-section-default avia-no-border-styling  avia-builder-el-8  el_after_av_section  avia-builder-el-last  avia-bg-style-parallax av-minimum-height av-minimum-height-custom av-height-custom  container_wrap fullsize'   data-av_minimum_height_px='97'><div class='avia-divider-svg avia-divider-svg-pyramids avia-divider-svg-bottom avia-to-front avia-svg-original'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path d=\"M761.9,44.1L643.1,27.2L333.8,98L0,3.8V0l1000,0v3.9\"\/>\n<\/svg><\/div><div class='container av-section-cont-open' style='height:97px'><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-33'><div class='entry-content-wrapper clearfix'><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":7000,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-33","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/rufdesign.ch\/en\/wp-json\/wp\/v2\/pages\/33","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rufdesign.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rufdesign.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rufdesign.ch\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/rufdesign.ch\/en\/wp-json\/wp\/v2\/comments?post=33"}],"version-history":[{"count":0,"href":"https:\/\/rufdesign.ch\/en\/wp-json\/wp\/v2\/pages\/33\/revisions"}],"wp:attachment":[{"href":"https:\/\/rufdesign.ch\/en\/wp-json\/wp\/v2\/media?parent=33"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}